“Resident Playbook” Jung Joon-won Climbs from Unknown to Most Talked-About Actor in June: Even Top Brand Reputation Rankings

According to the Korea Corporate Reputation Research Institute, which analyzed over 77 million data points from May 12 to June 12, actor Jung Joon-won topped the list of 50 actors currently starring in dramas, earning a brand reputation score of 4,204,452. He beat out renowned actors such as Son Suk-ku (2nd), Kang Ha-neul (3rd), Ahn Jae-wook (4th), and Go Youn-jung (5th).

Jung Joon-won achieved consistently high scores across all categories: participation, media coverage, communication, and community engagement. Keyword analysis revealed “Resident Playbook”, “fan meeting,” and “Gu Do-won” as central terms. Link analysis highlighted positive descriptors like “stable,” “relatable,” and “sold out.” His positive sentiment ratio was a remarkable 91.72%.
The drama Resident Playbook, in which Jung Joon-won stars, has rapidly gained popularity through word-of-mouth. Viewers are particularly drawn to his character Gu Do-won, praising his calm tone and natural emotional expression. News of an upcoming fan meeting has also boosted online engagement and his brand communication index.

Interestingly, the total volume of big data related to drama actors increased by 18.10% from the previous month. Brand consumption rose by 18.2%, issue creation by 19.48%, communication by 17.11%, and spread by 17.83%, indicating growing public interest in drama content.
Alongside Jeong Jun-won, other top-ranked actors included established names like Park Bo-gum, Go Yoon-jung, Lee Jun-young, Park Ji-hoon, Uhm Ji-won, Lee Jae-wook, and Park Bo-young. While many of these stars have built their reputations over multiple roles, Jeong Jun-won stands out for his fresh image and explosive rise based on performance within a relatively short period.

The Brand Reputation Institute noted, “Jung Joon-won received outstanding evaluations for his approachable and stable image, drama immersion, and active fanbase. His high community and communication indices reflect the sustained positive response across multiple channels.”
Jung Joon-won’s meteoric rise to the top of the June drama actor brand rankings firmly positioned himself as a rising force in the K-drama industry—proving that genuine talent and relatability can catapult even fresh faces to stardom.